![]() ![]() Listed below are some of the most popular ad networks that are currently using the AMP-ads functionality:īounce rate is a metric that analyzes how many users click on your site, and immediately click “back” without visiting any other page. Therefore, you can easily make more money through ads. Since it uses a streamlined version of CSS, it is six times lighter in code, leading to faster loading time. But, with AMP, you can eliminate these distractions. Put simply, the faster your page loads on a mobile device, the higher it will rank on Google search engine results pages.ĭesktop and mobile browser versions of a site’s pages can be rife with distractions spanning the navigational menu, social share buttons, and popups, which can lead to lower conversion rates. Google’s algorithm takes various factors into account, including page speed and mobile responsiveness. And by spending more time on your page, they become more open to learning about your offerings, which increases the chances of them performing the action you wanted them to take.Ĭhartbeat analysis shows that AMP loads roughly four times faster than the standard mobile site experience ( source) The faster a page loads, the longer your audience engages with the page. The median page-load time of standard mobile pages clocks in at just over five seconds, while the median page load time of a Google AMP is roughly 1.4 seconds and less than one-thousandth of a second for Facebook Instant Articles. Here are the specific benefits it delivers to your mobile pages: With the instant loading times of AMP pages, you’re able to offer a pain-free web experience across all devices and platforms. Why AMP Matters to MarketersĪs previously mentioned, when your mobile webpage loads faster, you automatically attract and engage more users and boost your KPIs. ![]() ![]() However, you can continue utilizing your own CDN provider in addition to the AMP cache to tailor your content delivery structures to your liking. The CDN collects valid content and caches it for quick delivery, without the option to opt-out. With this library, you can generate images and animations, load content dynamically, and adjust your site’s layout.ĪMP CDN: Commonly referred to as AMP Cache, AMP CDN (Content Delivery Network) is a critical component of the accelerated mobile page platform. These components then work to certify that common patterns are easy to use.ĪMP JS: A library that restricts the use of JS and includes custom tags that are focused on fast rendering of AMP web pages. The majority of tags in AMP HTML are standard tags, but a few of them are replaced to fit with the elements. To ensure a faster page load, using HTML elements like forms are prohibited on accelerated mobile pages. However, the framework includes various restrictions involving CSS which HTML tags you can use. The framework consists of three main parts:ĪMP HTML: Essentially a leaner version of regular HTML that integrates custom AMP properties. Here is how the accelerated pages appear above standard pages ( source) How Does AMP Work? Through AMP, web publishers can publish mobile-optimized content that loads instantly on all devices, giving end-users the immediacy they crave.Īn example of an AMP carousel. The project promises faster load times, better performance, higher engagement, and less data usage that helps both users and publishers.Īt its core, the framework allows you to build smoother and more streamlined experiences for mobile users by stripping down HTML and adhering to strict CSS (Cascading Style Sheets) regulations. AMP or Accelerated Mobile Pages is an open-source initiative designed to facilitate a smoother web surfing experience for mobile devices. In 2016, Google officially launched Google AMP, in collaboration with fellow tech behemoth-Twitter. That’s why a few years ago, they decided it was time to implement a process to help websites evolve in order to meet this rising trend. This phenomenon has been long anticipated by the world’s number one search engine-Google. They expect to move through every stage of the user journey with haste. And currently, 40 percent of online transactions are made using a mobile device.Īs technology continues to advance at lightning speed, people’s patience for a sluggish and long-winded mobile site or app is waning. In fact, 80 percent of users worldwide used a mobile device to access the internet in 2019. While the shift has been slow, it marks the beginning of a new era, one in which users are choosing to take care of all their browsing needs from the comfort of their smartphones. Over the last decade, mobile has been gradually overtaking desktop in terms of usage for all web-related searches. In this article, I’ll discuss Google AMP, how it works, and the best way to use it. ![]()
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